For Home Sellers - The Summer Marketing Analysis

THE SUMMER MARKETING ANALYSIS

1. Supply and demand. You’ll be in a more competitive position because there are many first-time home buyers who are currently trying to buy before the low mortgage rates start to rise again. As a result, your home could sell quicker and for a higher price (depending on locations).

2. Waiting time. Everyone else waits until after the Summer, and so by listing now you avoid getting “lost in the shuffle.”

3. Busy time. Everyone is “busier” at this time of year, vacationing, spending time with the family, so only the really serious buyers are shopping, including out-of-town transferees, often times the “most qualified now” buyer.

4. Home Appearance. The exterior of your home is usually in best shape. Landscaping is up to par, lawns are nicely mowed and pools look very inviting, causing them to “mentally move in.” Buyers pay more for a home than a house.

5. Void time. If you sell now, you can take advantage of void time, when most of the people needed to close a sale are available; that way you can get all the preliminary processing out of the way.

6. Fewer fall-throughs. The best agents are still working now, and the best agents are more likely to have the most qualified buyers, and are the best prepared to smoothly close a sale.

7. Schedule Sensitivity. Buyers are more sensitive to the time of year, so appointments will be more conveniently scheduled. Having more daylight allows Buyer’s more time to see your property in its best condition.

8. Positioning. Selling before the Fall positions you to be able to buy earlier in a busy market, when inventories are traditionally higher and you have more to choose from. This could save you money when you buy.

9. Protection. Selling now enables you to avoid contingencies and lengthy delays when you buy, saving money and processing time.

10. Financial Analysis. Rates may go up, and tax advantages may go down after the first of the year. They might not, but they could, and if they do…?

How much could all of these added together be worth to you?

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